Branding and Print Design & Mental Health Advocacy Brand
Born from a passion for mental health and advocacy, MANIFEST goes beyond design—it's an interactive journey into individual mental well-being. In a society where stigma surrounds mental health, this brand aims to educate and engage.
Nearly 1 in 5 adults in the US are diagnosed with a mental health disorder, but there is still a huge stigma surrounding talking about your mental health or having poor mental health. The design decisions I made were to directly combat that. The overall message of the brand is to have compassion for one another and be a friend to yourself. In choosing texture, I used inkblot perception tests combined with the brand colors to combine the written aspect of the brand and the psychological part of the brand.